9 Extremely Useful My Green Mailing List Tips For AISO's mailing list system.|
If you're not familiar with MyGreenMailingList,
it's an email marketing solution that is used to create and send
professional-looking newsletters, reminders and autoresponders.
If you use MyGreenMailingList, then these
tips should save you some time.
Tip #1: Making Autoresponders "Feel" Real
As you might know, you can use MyGreenMailingList to send a series of emails to
your mailing list at specific intervals (such as 1 day from now, 2 days
from now, etc). These are called automatic responders, or
autoresponders for short.
When it comes time to create a
series of autoresponders, make sure the times when they're sent out
aren't too robotic. For example, if you want to send out a series of 5
emails as an autoresponder, don't schedule them like this:
- Message #1 after 24 hours
- Message #2 after 48 hours
- Message #3 after 72 hours
vary the time between messages slightly, so they feel like they're
being sent from a real person instead of being sent automatically, such
- Message #1 after 19 hours
- Message #2 after 43 hours
- Message #3 after 80 hours
very rarely send emails to people at the exact same time every day, so
your autoresponder series should reflect and adopt this too so it feels
like the emails were sent from humans instead of a computer.
Tip #2: Creating Your Own Email Template
MyGreenMailingList includes over a dozen email template designs that you can
use for your newsletters, but what about if you have no design skills
and want your own template?
It's quite easy to create your own template based on one of the included templates. Just follow these steps:
- Click the Templates -> Create Template menu link
- Fill out the form and choose an email template to get started with
- You'll see the template appear in the editor. From here you can upload and add-in your own logo, change colors and text, etc
- When you click save the template will be stored and you can use it every time you want to create a newsletter or email campaign
Tip #3: Keeping an Eye On Subscription Trends
Did you know that different days of the week influence how many people
will subscribe/unsubscribe from your mailing list? We get the most
subscribers on Tuesday and send our newsletter on Wednesday, as studies
have shown that you get better open and response rates on a Wednesday.
Using MyGreenMailingList statistics you can see a graph that shows how many
subscribes and unsbuscribes you receive over the period of a few
weeks/months. From this, you can determine that on Thursday, for
example, you get the most new subscribers to your mailing list.
You might then decide that on Fridays you'll make a new blog post (you do
have a blog on your site, don't you?) on your site encouraging people
to subscribe to your newsletter to see if that has any affect on
increasing subscription rates.
Tip #4: Using Popular Newsletter Content on Your Site
MyGreenMailingList allows you to see how many times an email is forwarded onto
friends. If you see an email that's forwarded quite a few times then it
could be a good idea to take the content from that email (if it's an
article for example) and add it into your web site or blog. If it's
popular in email format, it's going to be popular online.
Tip #5: The "Show Help" Link is Your Friend
MyGreenMailingList includes over a dozen built-in tutorials to help you if you
ever get stuck. The "Show Help" link at the top of the MyGreenMailingList
control panel explains how to complete tasks such as sending your first
email campaign, how to create a profitable autoresponders and how to
add subscribers to your mailing list.
Tip #6: The "Trailing Autoresponder" Trick
If you have a series of autoresponder courses that you send out to
subscribers then you can use this neat trick to boost your subscription
numbers. In the last message of an autoresponder series, invite the
subscriber to join another autoresponder series you have setup.
That way, when they get to the end of the first autoresponder series
they can subscribe to your other autoresponder and keep hearing from
you, and we all know that it takes multiple encounters with a prospect
before they turn into a customer, and autoresponders are a great way to
Tip #7: Using Autoresponders in "Every Day" Situations
Autoresponders can be used to increase customer interaction and sales
for practically any business, even those that don't have a web site.
Here's a few ideas:
- How about automatically following up
with customers when they place an order on your web site? Why not send
them a discount code to use on their next order?
- Why not
take information from your web site and build a free eBook for your web
site visitors to download? When they download the eBook, ask for their
email address and send them a few follow up emails about your products
- Create a series of emails and build an
"online course" to teach your subscribers about your industry, products
and services. For example, if you sell sunglasses, teach your
subscribers about the benefits of outdoor eye protection and review a
few different pairs of sunglasses (with links to purchase them, of
Tip #8: Don't Overuse Custom Fields
Custom fields allow you to collect specific details about each of your
mailing list subscribers including their first name, location -
practically anything you want, however you never want to overuse custom
fields in your emails, especially in the subject line.
Imagine if you receive an email like this:
Subject: Hi Mitchell, how are you?
Hi Mitchell. I just wanted to email you to say hi. Mitchell, if you
need anything just let me know and I'll be happy to help. Thanks
Hardly appealing, and you can tell it
wasn't written by a real person. If you use custom fields such as the
subscriber's first name in your email messages, don't over do it. Use
their name once in the entire email, and that includes the subject line.
Tip #9: Sending to Multiple Mailing Lists
If you have a few mailing lists and want to send the same email message
to all of them then MyGreenMailingList will take care of removing the duplicate
emails for you. When it comes time to send the email MyGreenMailingList will
make sure it goes out to each subscriber only once, regardless of how
many mailing lists they've subscribed to.
This can come in
handy when you want to send a general message to all of your lists, or
if you keep separate interest lists, for example customers who ordered
blue widgets, customers who ordered red widgets, etc.